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🐾 Welfare-First Dog Grooming at Paw ShineAt Paw Shine Dog Groomers in Baddeley Green, Stoke-on-Trent, our priority is simple:Your dog’s welfare comes first.

  • jamescplant104
  • Dec 9
  • 2 min read

This new blog explains why a welfare-first approach to grooming matters and how it makes a real difference to dogs of all ages, breeds and temperaments.


What Is Welfare-First Grooming?

Welfare-first grooming means we focus on a dog’s comfort, health and happinessĀ before anything else.

It isn’t just about how a dog looks after a groom.It’s how they feel duringĀ the entire experience.

At Paw Shine, every dog receives:

  • Calm handling

  • Time to settle

  • Gentle grooming

  • Positive reassurance

Why Welfare Matters in Grooming

A professional groom supports a dog’s health.Regular grooming can:

  • Prevent matting

  • Spot skin or ear issues early

  • Reduce discomfort

  • Improve mobility in older dogs

  • Keep nails at a healthy length

A tidy coat looks great, but a comfortable dog is always the goal.


Supporting Nervous Dogs, Puppies and Seniors

Not every dog is confident in a grooming salon, and that’s okay.

We work with:

  • Nervous dogsĀ who need patience

  • PuppiesĀ who are learning

  • Rescue dogsĀ who may not have had great experiences

  • Senior dogsĀ who need extra time and gentle handling

For some dogs, grooming starts slowly:

  • Bath and brush

  • Nail trim

  • Small tidy

  • Short visits to build confidence

We celebrate progress, not perfection.


Calm Salon, Happy Dogs

Our salon environment is designed to be calm and welcoming.

  • No overcrowding

  • No conveyor belt approach

  • Quiet voices

  • Natural products

  • One dog at a time

  • Time to relax

A relaxed dog has a better grooming experience and is happier to return.


Comfort Over Cosmetics

We always want dogs to look smart — but comfort comes first.

Sometimes a dog may need:

  • A shorter trim to remove matting

  • Breaks during the appointment

  • A welfare cut instead of a show cut

We discuss every decision with owners so everyone understands why.


What Owners Say

Many of our customers tell us:

ā€œMy dog used to hate the groomers, but they love coming here!ā€

Trust takes time, and that time is worth it.


Why Our Approach Works

Welfare-first grooming works because it’s built on:

  • Kindness

  • Patience

  • Communication

  • Positive experiences

We want every dog to leave happy, comfortable and confident.


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Visit Paw Shine in Baddeley Green

We’re open 7 days a weekĀ at Pets Takeaway in Baddeley Green.

To book a welfare-first grooming appointment:

šŸ“ž 07308 941028🌐 www.pawshinedoggroomers.co.uk

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2025 Paw Shine Dog Groomers

Open 7 days 8am - 8pm

Paw Shine Dog Groomers – iPET Network qualified professional dog groomer and licensed salon.

880 Leek New Road

Baddeley Green

Stoke-on-Trent

ST2 7HL

​

07308 941028

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